Hair Developer Guide: What Does Hair Developer Do

An important part of coloring your hair yourself is figuring out what volume developer you should use. Developer, also known as activator or even peroxide for short, is mixed with bleach or dye to lighten or color hair. It’s a creamy product that contains hydrogen peroxide, and the amount of hydrogen peroxide is what determines developer volume.

When you buy box dye, there is usually two bottles one of them being hair dye and the other developer. Alternatively, you can buy hair dye (or bleach) and developer separately, and choose what volume developer you should use based on your hair condition, hair history and desired result. Guess which option will give you the best results when dying or bleaching your hair?

What Does Hair Developer do

In order to figure out what volume developer to use you need to first understand what does hair developer do. Developers are calling activators, and without them hair dye would have absolutely no effect. Developer helps the color penetrate the hair shaft and become permanent. Hydrogen peroxide developer lifts the cuticle layer of the hair and depending on the strength of the activator the cuticle will lift more or less.

Hair developer levels refer to their oxidizing potential, or how much hydrogen peroxide they have. Most bleach and hair color formulas use developer at either 10, 20, 30 or in some cases 40.

Depending on the strength of the developer it can also lift the hair color level a bit. This is why even after removing permanent hair color using color removal products the hair underneath will be lighter than your original virgin hair color.

What Volume Developer Should I Use

The volume developer that you should use depends on the results you want to achieve.

With hair dye low volume developer is enough to lift the hair cuticle just enough for pigment to slip inside, but when bleaching your hair you’ll need a higher volume developer. This is because you need to open the cuticle enough to allow for the natural color pigment to be removed from your hair.

Hair developer damages hair, as it opens the cuticle. So always use as low volume a developer as you can get away with provided it gives you the desired results.

Use 10 Volume Developer

If you are applying permanent, no-lift hair color. It won’t lift your base hair color significantly, so you should use it when you want to add a tone or tint to the hair, but keeping it at the same color level. Many toners work with 10 vol developer as it’s the least damaging to the hair and all you want is to deposit a tone to cancel unwanted color in your hair. 10 volume developer is only used to open the hair cuticle layer so the color molecules can deposit in the cortex for long term results.

PictureProduct NamePrice
Salon Care 10 Volume Creme DeveloperSalon Care 10 Volume Creme Developer$$$
Clairol Pure White 10 VolumesClairol Pure White 10 Volumes$
Clairol Professional Pure White 10 Gentle Lift Creme Developer, 16 ozClairol Professional Pure White 10 Gentle Lift Creme Developer, 16 oz$

Use 20 Volume Developer

When you want to achieve a lift of one o two levels of hair color. If you have more than 50% grey hair you will need to use 20 volume developer for 100% gray coverage with permanent hair dye. Less than that and you may be able to get away with 10 volume developer, and your grey hair will look like highlights.

You can use 20 volume developer with bleach to lighten hair that is naturally blonde in a more gentle fashion.

PictureProduct NamePrice
L'Oreal Oreor 20-Volume Creme Developer, 16 OunceL'Oreal Oreor 20-Volume Creme Developer, 16 Ounce$
Wella Color Charm Creme Developer,20 Volume - 32 ozWella Color Charm Creme Developer,20 Volume - 32 oz$
20 Volume Creme Developer20 Volume Creme Developer$

Use 30 Volume Developer

30 volume developer allows you to lighten the hair while coloring by two or three levels, and allows more pigment to embed into the hair shaft. If your hair is not very damaged and you want a lighter and more long-lasting color, 30 volume developer can be a great option. If your hair is low porosity hair you may find that 30 volume developer works better as your hair is naturally more resistant to color.

30 volume developer can be used with bleach to lighten light to medium brown hair.

PictureProduct NamePrice
Clairol Professional Soy4plex Pure White Creme Hair Color Developer, 30 VolumeClairol Professional Soy4plex Pure White Creme Hair Color Developer, 30 Volume$
Schwarzkopf Professional Blonde Me Premium Developer Oil FormulaSchwarzkopf Professional Blonde Me Premium Developer Oil Formula$$
L'Oreal Technique Oreor Creme 30 Volume Developer - 8-Ounces, 1-UnitL'Oreal Technique Oreor Creme 30 Volume Developer - 8-Ounces, 1-Unit$

Use 40 Volume Developer

When you are looking to create highlights without bleach using high-lift hair color. This is because it will lift your hair up to four shades. If you are bleaching dark brown or black hair you may also need to use 40 volume developer, but keep in mind that this will be the most damaging for hair. It has 12% peroxide, and that can cause burns on sensitive scalps.

If you are bleaching your hair at home it is much better and safer to do several rounds of bleaching with 30 or even 20 volume developer, and use loads of conditioning treatments and protein builders in between.

PictureProduct NamePrice
L'Oreal Oreor Creme 40 Volume DeveloperL'Oreal Oreor Creme 40 Volume Developer$
Marianna - Super Star Creme DeveloperMarianna - Super Star Creme Developer$
Schwarzkopf Professional Blonde Me Premium Developer 40 VolumeSchwarzkopf Professional Blonde Me Premium Developer Oil Formula 40 Volume$$

A Word About 50 Volume Developer

50 volume developer and higher will burn your hair, destroy your hair and generally cause a huge mess. If you really need to lift your hair a lot, use Olaplex or a similar bond builder and possibly several bleaching sessions. Slow and steady wins the race, you don’t want to hair a very burnt, very blonde chemical hair cut. Always keep the condition of your hair, and your scalp, at the top of your mind.

Using Hair Dye Without Developer

You can use hair dye without developer in some cases, but the results won’t be as permanent as with permanent hair dye. Not all dyes are designed to be used with developer!

PictureProduct NamePrice
Manic Panic Purple Haze Hair Color CreamManic Panic Purple Haze Hair Color Cream$
Manic Panic Ultra Violet Semi Permanent Cream Hair Color Ultra VioletManic Panic Ultra Violet Semi Permanent Cream Hair Color Ultra Violet$$
Manic Panic AMPLIFIED Hot Hot Pink Hair Dye #34Manic Panic AMPLIFIED Hot Hot Pink Hair Dye #34$$

Direct deposit dyes are designed to deposit color on the surface of the hair. Those are usually bright rainbow fashion colors, such as Manic Panic or Directions, Pravana or Joico. Those dyes are temporary, but they can sometimes stain the surface of the hair and be difficult to remove. Many of those brands offer colors that can look natural (reds and blacks for example) which don’t require developer. They won’t cover grey hair, but they may make grey hair look like highlights without damaging your hair at all.

PictureProduct NamePrice
Directions Hair Colour - Atlantic BlueDirections Hair Colour - Atlantic Blue$
La Riche Directions Carnation Pink$
Directions Hair Colour - Violet 88ml Pot by La RicheDirections Hair Colour - Violet 88ml Pot by La Riche$

Using a hair dye that is designed to be used with developer without developer is a waste of your time and money. The pigment won’t be able to get into the hair shaft, as intended. So it will look splotchy, wash out very quick and generally don’t do anything useful. If you are concerned about the health of your hair use conditioning treatments and consider using a lower volume developer. Even if you are lightening your hair you can choose to take a slower route: several lightening sessions using Olaplex and lots of conditioning in between to preserve the health of your hair.

How To Mix Hair Color And Developer

Always use a plastic bowl, not metallic to mix your hair color and developer. Depending on the results you want to achieve, you will mix your developer and dye/bleach in different proportions. Mixing ratio of dye to developer is usually either 1-to-1, 1 -to-1.5 or 1-to-2 if you need extra lightening. But this varies depending on the brand, so always read the instructions. For example, Wella Color Charm toners require 1-to-2 toner to developer ratio, using a 20 volume developer.

There are both liquid and cream developers in the market. While the performance may be similar, the cream ones are much easier to use for at home hair coloring. The reason is that a creamy mix is easier to control, won’t drip everywhere and will allow you a more controlled application. I would always recommend using a cream developer if you are dying your hair at home.

PictureProduct NamePrice
Clairol Professional Soy4plex Pure White Creme Hair Color DeveloperClairol Professional Soy4plex Pure White Creme Hair Color Developer$$
L'Oreal Technique Oreor Creme 30 Volume DeveloperL'Oreal Technique Oreor Creme 30 Volume Developer$
Redken Pro Oxide Creme DeveloperRedken Pro Oxide Creme Developer$$

Usually you will mix powder bleach and developer at a ratio of 1-to-2, so double the amount of developer than bleach. Use plastic tools, not metal and mix until you have a smooth, creamy paste. If it’s too liquid, add a bit more powder. But make sure you are mixing it really, really well, because otherwise application will be difficult. Badly mixed bleach and developer lead to uneven results, as the mix will have different strengths.

How Much 20 Volume Developer To Mix With Hair Color

20 volume developer is used to slightly lighten hair (up to 2 tones) and allow permanent pigments to get inside the hair cuticle. Most hair dye will require a 1-to-1 20 volume developer to hair color but if you are using high lift hair color you’ll want to go up to 1-to-2. Always check the instructions on the dye.

What Volume Developer For Gray Hair

If you have less than 25% grey, a semi-permanent hair dye may be enough to cover those first greys. But for anything else you should use permanent dye and developer.

Grey hair in general is more resistant to color, but if you are doing a deposit only color you could get away with 10 volume developer. However, usually 20 volume developer works better for grey hair. You can use 30 volume developer for high lift color.

The following tricks will help you achieve the best grey coverage with any developer.

  • Apply color to the most resistant grey areas first, as it will need the maximum processing time
  • Process hair for the full 45 minutes, do not wash it early. Grey hair often takes much longer to take on color.
  • If your goal is to cover grey hairs, gold and neutral tones often give better results than ash and cool tones. Ash can easily look grey and make matters worse.
  • Grey hair lacks natural pigment, so it’s worth adding some neutral to your formula to anchor the more golden and red colors and avoid them looking too brassy.

How Much Developer To Use With Hair Color

Sometimes you want to add a bit extra developer if you are doing a full head application. A runnier mix allows you to really saturate the hair with product, and it can be really useful if you have very long hair and are trying to apply the dye quick and saturate all the hair. But you can also achieve this using a liquid developer instead of a cream one.

PictureProduct NamePrice
Marianna - Super Star Creme Developer 40 Volume
Marianna - Super Star Creme Developer 40 Volume
$
Wella Color Charm Creme Developer,20 Volume
Wella Color Charm Creme Developer,20 Volume
$
Clairol Professional Soy4plex Clairoxide Clear Hair Color Removing Developer, 40 VolumeClairol Professional Soy4plex Clairoxide Clear Hair Color Removing Developer, 40 Volume$$

If you add too much developer on the dye mixture the mix will be wet and runny, which can make application more difficult. You can also lightening your hair but without depositing enough color, which leads to hair color that fades quickly and looks flat. This happens sometimes when you are lightening your hair with peroxide.

What Developer To Use When Dying Hair Red

If you are trying to dye your red hair blonde without orange or dye your hair red, your choice of developer will make a difference. Particularly if you want to dye your hair red without bleach.

If you already have blonde hair and want to go a darker shade of red, you should be using a deposit only color and 10 volume developer. Keep in mind that if you bleached your hair you won’t have any natural yellow, orange or red pigments. So you will need to prefill your hair with those pigments first. This sort of drastic color corrections can be difficult and better handled by a professional. You can also use a rainbow hair dye (vegetable or deposit only) to get red hair without developer.

Going from brunette to redhead requires some more processing. L'Oreal Excellence HiColor HiLights for Dark Hair Only in Red that will bring dark hair to bright red using 30 volume developer. This is great if you want to achieve red hair without bleaching your hair first. It also works very well to get red highlights on brunette hair.

PictureProduct NamePrice
L'Oreal Majirel Red MixerL'Oreal Majirel Red Mixer$$
L'Oreal Professionnel Majirel Mix Permanent Creme Color Red MixL'Oreal Professionnel Majirel Mix Permanent Creme Color Red Mix$$
Loreal colour Majirel hair dye colour mahogany red brown 4.56 colorLoreal colour Majirel hair dye colour mahogany red brown 4.56 color$$
L'Oreal Hicolor HiLights for Dark Hair Only MagentaL'Oreal Hicolor HiLights for Dark Hair Only Magenta$$
Loreal Excellence Hicolor Hilights MagentaLoreal Excellence Hicolor Hilights Magenta$$
L'Oreal Hicolor HiLights for Dark HairL'Oreal Hicolor HiLights for Dark Hair$$

If you just want red tones on your brunette hair you can choose a regular red hair dye with a 20 volume developer. This will give dark red results on very dark hair, or mahogany and auburn tones on lighter hair, but it will also be less damaging to the hair.

As usual with red hair, maintenance is almost as important as dying the hair red correctly. Red pigments have very big molecular sizes, and that means it’s difficult to keep them inside the hair shaft. They will wash out quicker than other colors. Using at-home glossing products for red hair can help keep your red vibrant.

PictureProduct NamePrice
John Frieda Colour Refreshing Gloss, Cool RedJohn Frieda Colour Refreshing Gloss, Cool Red$
Rita Hazan- Ultimate True Color Shine GlossRita Hazan- Ultimate True Color Shine Gloss$$

L'Oreal Healthy Look Creme Gloss Hair Color, 6RR Intense Light Auburn

L'Oreal Healthy Look Creme Gloss Hair Color, 6RR Intense Light Auburn
$
Redken Shades EQ Red Kicker Color Gloss for WomenRedken Shades EQ Red Kicker Color Gloss for Women$

John Frieda Radiant Red Luminous Color Glaze, 6.5 oz Brighter, Vivid Red

John Frieda Radiant Red Luminous Color Glaze, 6.5 oz Brighter, Vivid Red
$$$

Hopefully we have managed to answer your questions about what volume developer should I use, what is hair developer and how does hair developer work. If you have any more questions please drop them in the comments!